As a startup, we are experimenting different approaches. It's normal to try several scenarios and keep what works best. Our Free Calls app worked extremely well. Users would start the app, listen to an add as they dial their phone number, then listen to an interactive ad trying to sell them something before the phone call gets placed. And finally, the user gets connected for up to 5 minutes for free talking. The app worked great, had lots of users from the start.
The only problem is that we got screwed by VoodooVox, our ad agency. They were promising revenue that just wasn't there. We were loosing lots of money and had to cancel the app. It's really too bad as it was a really good and useful app that had tremendous potential. We were only starting but climbing the App Store rankings very fast.
We will try to find other sources of revenue for the app and relaunch it.
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