A former Mobivox associate used to say: "to pitch a message, you need 3 bullets. Not two, not four, exactly 3. If you have only two, it will appear as not enough. If you have more than 3, people will forget". We believed so strongly in the concept that our web site was designed with 3 main themes: free phone calls, cheap phone calls and WiFi hotspots. We could of have built our booth with these 3 themes but we have decided to take a slightly different and less boring avenue to try to stand out from all the booths. Our's was designed with 3 panels: Mobile Blues, Mobile Cure and Mobile Antidote. And, you guessed it, inside each panel, we had 3 bullets.The concept was to handle out fake pill boxes with "Tribair - Mobile bill pain killer - Extra Strength" to as many attendees as we could. We dressed up as doctors to get noticed even more.
Once our plan on paper was finished, we actually had to have everything printed in time for the conference. We finally got all the stuff the day before leaving. We had no idea how much space and weight would take the 4,000 boxes filled with fake and humorous instructions. Finally, it all fitted exactly in 4 large suit cases at the exact weight limit. Everything worked out almost perfectly, we just had to pay a few extra $ for our own luggage.
On we were to Vegas…
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